Community College Perception Paper Essay Example | Topics and Well Written Essays - 500 words

Community College Perception Paper - Essay Example This allows them at least 2 years before they finally have to decide upon what direction they truly want to take in college. Aside from undecided students, community college also works well for those students who can only afford to study on a part time basis due to financial constraints. Sources indicate that students who do not have an impressive GPA can also benefit from attending a community college as these schools normally have to accept everybody who enrolls. They have some criteria that students must meet in order to enroll but these are not as rigid as those in a regular college. In fact, some community college students use the opportunity to increase their GPAs to an impressive level before applying at the 4 year university of their choice. Finally, a student may opt for a community college degree when he is interested in pursuing a career that may not necessarily require the completion of a 4 year course (Chen Grace â€Å"What is a Community College?). There is a misconception that the quality of education at a community college is substandard and anybody can enroll and pass without a problem. Hence the reason why community college students are often thought of as slackers and the schools as diploma mills. The quality of education at a community college is actually comparable to that of a regular college. The students must still do the work in order to make the grade and pass his classes. There is a reason behind the standard of education at a community college. Most of their graduates have a tendency to continue to a 4 year degree course at any of the regular colleges that have an â€Å"Academic Passport Program† agreement with the community college. Keeping the above information in mind, the reason behind the mission and purpose of a community college is very clear. Theirs is a college system that is open to admission of anyone who wishes to earn a college degree but

IQ and Birth order Essay Example | Topics and Well Written Essays - 1000 words

IQ and Birth order - Essay Example Inï ¬â€šuence of birth order on the character traits individuals The personality of individuals is affected by among other things their birth order in their families. Conducting a study among 361 siblings from diverse family backgrounds (Melissa.M. 2007) found out that birth order has an influence in the personality traits of an individual in a family. Writing a report on their study findings they concluded that age as a signiï ¬ cant effect on extraversion with younger siblings being more extraverted than the older ones. Closely related to this assertion, are the findings of Ernst and Angst (1983), writing on younger siblings being more extraverted in terms of sociability compared to older siblings. On his part (Sulloway, 1996), alludes that if siblings are to employ their character so as to seek favors from their parents, then parental investment, is increased in extraversion in the younger kids in the family. This in turn leads to competition for attention by the siblings, thus causing siblings rivalry. This amplified extraversion amongst the young siblings protects them from their older siblings hence they are able to assert themselves with much ease. Ahmed M. Al-Khalek and, Richard Lynn (2007) from the University of Kuwait also conducted a study on Intelligence, family size and birth order on about 4643 individuals and also mentioned a correlation between I.Q and the birth order of an individual in their families. Discussing the findings of the study, they realized that children in larger families were more likely to have lower IQs than those from smaller families. However, this finding is in conflict with Zajonc’s con?uence theory and Blake’s dilution theory t hat expects the relationship between family size and intelligence to apply uniformly across all human societies. In addition to this, there was no prove found to support the earlier findings from United States and Europe,that birth order affects the IQ levels of children, where older siblings tend to have higher IQs than the younger ones. It did confirm that there was a positive association between birth order for ages that are below eleven years. Ahmed M. Al-Khalek and, Richard Lynn (2007) also found out there is very minimal effect on an individual’s intelligence and the attention they receive from their parents as whether younger or older than their siblings. Results indicated a very high probability of relationship between family size and intelligence as most intelligent couples had a smaller number of children (Lynn, 1996). It’s also probable that older siblings tend to have relatively lower IQs than their younger siblings, a fact that could be attributed to the a ge of the parents that could also have an effect on their kids. Closely related to this, is the fact that elder mothers are at higher risk of giving birth to babies that have less weight. This condition is often associated with lower intelligent levels. This confirms an earlier assertion by Aliya, Jolly, Ehiri, and Salihu (2005)who confirmed a relationship between later births and the consequent outcomes associated with the

Characteristics Of The Hospitality Industry

Characteristics Of The Hospitality Industry Explain the unique characteristics that separate service businesses from other business the deal with tangible product. Discuss what should a person prepares if he/she wants to become an hotelier. Question 1 The hotel industry is also known as the service sector. The reception and entertainment of guests, visitors, or strangers with liberality and good will. Hospitality industry is a board of category about the service industry also including event planning, theme park, restaurant, lodging and also tourism industry. A hospitality unit such as a restaurant, hotel, or even an amusement park consists of many groups such as facility maintenance, direct operations management, marketing, and human resources. Therefore, hospitality industry also includes accounting, tradesman ship, computer services, restaurants, and tourism.To be a successful manager in the hospitality industry, you must exhibit many skills and command much specialized knowledge all directed toward achieving the managerial objectives such as make the guest feel welcomed, make sureproductsor serviceswork for the guest and make sure the operation continues to provide service and make a profit. Besides that, the hotel industry is a multibillion-dollar industry, mainly depends on the availability of leisure time and disposal income. Therefore, that hospitality industry also include service sector. Answer Hospitality industry has many characteristics such as intangible, perishable, inseparable, simultaneous, variable, shift work, graveyard shift and guest satisfaction. Intangible servicecharacteristic in hospitality industry mean cannot see and touched but can felt. In addition, sales or service owned by the person, but it cannot be opened, from the service providers to service consumer. Example, a service only can be sold and owned by the person, but it cannot be opened, from the service providers service consumers. Sole proprietorship, provide services, can be entrusted to the service provider, you must generate and provide services in the different requirements of the authorized service consumers. Perishable service characteristic in hospitality industry mean wont last long and wont experience the same experience. When this service has been fully rendered to the requesting service consumer irreversibly disappear, because it has been consumed by service consumers. For example, service resource allocation processes and systems to provide services within a certain period. When the service has really given to users of the service request, this particular service irreversibly vanishes as it was used by the service users. Inseparable service means production, and from the customers experience. The indivisibility requirements, consumer service is to interact with its manufacturer to accept its benefits. Because someone must timely produce and the services provided by service providers is essential to provide services require service consumers. Performed automatically in many cases, but the service provider to provide the service must be prepared to allocate resources and systems, and active conditions and the ability to maintain appropriate services. Example, the service consumer must be sitting in the shops and hair stylist chair, or aircraft and seating, to the hairdresser or the pilot must in the same store or aircraft, respectively, to provide services. Simultaneous service means the service is some kind of horse, and at the same time consumption. As long as the service requirements of service consumers, especially the service must start from scratch generated without any delay and friction and services, consumers instant consumption rendered interests, for the implementation of his upcoming events or tasks.Example, waiter in the restaurant, or the cashier at the bank, is an integral part of the services provided. The client also participates in a certain degree of service, and the service may affect the results. People can be part of the service itself; this could be a service marketing advantage. Variable service is a service which means disposable generating, rendering, and consumption can never be accurately repeated time points, locations, and the case, under the conditions of the current configuration information and alocation of resources is different from the coming up delivery, even is the same kind of service to the same service consumers request. Example, Taxi service from his home to the opera, the consumers of transport services is different taxi service, transportation service consumers from opera to his home another point in time, the other direction, might be another route, may be another taxi drivers cab. Shift work in hospitality industry means an employment practice, use of, or the provision of services across, all 24 hours of the clock each day of the week. Shift work is the way hours of work are organized for an organization to operate outside regular hours. Different types of shifts includeshifts that rotate or change, shifts that are split apart by several hours, permanent shifts (day or night) and also changing shift lengths (8, 10 or 12 hours). There is few effect of shift work, for example, shift work can course such as digestive problems, including ulcers, stomach and intestinal problems reduce appetite, diabetes, epilepsy, asthma and depression. People need to sleep. Shift work can affect how much sleep and sleep, the kind you get. Sleep during the day and sleep at night is not deep or refresh. Shift workers time to sleep when the bodys natural activities gear. When you do not sleep, you might always feel tired. Especially the night shift, night shift or third shift (3 shifts) means to change their work throughout the early morning, morning, and transfer to midnight to 08:00 or 23:00 to 07:00. Example, employee will make day shift and night shift in hotel when the time is alternative. Guest satisfaction in hospitality industry means that the guest was satisfy with the service of the employee. Guest satisfaction depends on hotel service because guests have rising expectation for hotel, but their overall satisfaction with service. Guest can be satisfied hotel rates hotel service.Example, guest feel satisfy with the service and what they expect to hotel. Conclusion At the end, as an employee must have a good service to any customer. Guests satisfywith the service and will be happy with the good service.The hotel industry will contributes employment and economic growth of the country. The government is very lenient regulatory and licensing of hotel, because the increase in the average daily rate of foreign tourists. Question 2 The hoteliers mean a people who supervise or manage the hotel. He or she may be established owner, operating a hotel, the Chief Executive of the hotels location, or chain, or in the hotels general manager, the Chairman of the Board. Hoteliers responsibility will vary according to how the word is applied. Who owns a hotel will be responsible for the care of all matters of common ownership of real estate, as well as the implementation of the ultimate liability for any and all taxes and appropriate compliance-run hotel building codes and local laws. The title hotelier Chief Executive will supervise the publicity and general business operations, and facilities responsible for the profitability of the owners or owners. Hotelier who is the Chairman of the Board will provide the current status of the communication line, investors and the owners of the hotel, and the hotel manager will provide oversight of a variety of functions, affect the day-to-day operation of the hotel.As a hotelier has responsible to handle each problems such as public relations, guest service, maintenance of facilities, reservation procedures, build relationship with customer and marketing. No matter what department you work in the hotel we also call hotelier. Depending on how the term is applied, the responsibilities of a hotelier of department is difference. A success hotelier must have good relationship with guest especially regular customer. Answer To be a successful hotelier in the hospitality industry you should be discipline, manners, good services, more experience, responsible and so on. As a hotelier has responsible to handle problems such as public relations, guest service, maintenance of facilities, reservation procedures, build relationship with customer and marketing. Hotel operators managing the property and, in some cases, they can also be the owner of the hotel. Hotel managers supervise other hotel, and they work long hours during peak travel and when events are scheduled at the hotel. They are often called upon to handle emergency situations and disputes. For good performance, hoteliers should have the skills required for the position.Therefore, as a good hotelier must be very discipline during working time. Besides that, to be a good hotelier also need to be responsible. It will show that you are good employee and good staff. First of all you must make the guests feel welcome and also be friendly because it is manner. You must be discipline and good service in front of the guests. To be a good hotelier you should know what their guests want and are willing to go that extra mile to put them at ease. Secondly, to be a good hotelier you should be hard working. Willing to work hard is always a plus point for a people who want to be successful hotel management line.Therefore, it is the opportunity to build a good relationship with the guest and enhance the reputation of hotel. HOW TO BECOME A GOOD HOTELIER The hotelier is a good diplomat, patience, tolerance, generosity and good intentions. A good hotel operator must have self-discipline staff, quick workers, and quick thinkers and always to help client and manager at all times. Diplomat Diplomat mean is a person who appointed by the national diplomacy with other countries or international organizations. Representation and protection of the people are the main functions of diplomats around the state and sent, as well as the promotion of information and friendly relations.As a diplomat can easily build an own relationship with the customer and day by day they will become a general customer of hotel. Patience Patience in hospitality industry means whatever the guest scold you, you cannot scold them back.Resistance state in difficult circumstances, this may mean that persist in the face of delay or provocation, no worries, anger, a negative exhibit patience when under pressure, particularly when faced with a long-term problem. Tolerance Toleration in hospitality industry means a person who tolerates something or somebody unpleasant. Toleration is meaning the practice deliberately allowing or permitting the things one does not agree. Many people are sometimes dont know how to behave themselves and also dont know show some respect to other people; so thats why we have to be tolerate and patience. To be a hotelier everyday will face difference temper of guests, so as a hotelier should be tolerate and not to argue with them. Also, as a hotelier should give what they need to make them feel satisfy. Guests always are the right whatever happens so as a hotelier should be toleration and also patience. Liberality When employee facing any high demand guests, we should need to be liberality and keep smile to serve our customer until they satisfy with the service. Any guest that is high demand, we shouldnt complain it because it will affect the whole hotel and will give a bad image and impression to the hotel. As a good hotelier must be professional during working time. Good Will Good will means willing to help each other when facing problem. Good will is one of the important things to any hotelier because it always reminds us to be helpful to our guests and also help them to solve problem. Front office staff is the first employee to serve the customer. So that why good will is very important to any front office staff. Conclusion It is not easy to become a hotelier, but it is not so difficult. It depends on how to treat customers, if you use your heart to your guests, they will feel. Most of the students have chosen the hotel management, because working in the service sector is very interesting and funny. Enterprise management is very useful for our future operations, but it is very boring, which is why I chose the hotel management. Another reason to select the hotel management, we can see so many different customers and increase our knowledge. When you have experience in the service industry, and then set the target a certain extent, the growing knowledge does not always stay in the same place, become one industry professionals. Peter Drucker pointed out that, today, the centre of our social productive forces, knowledge workers. In other words, knowledge is the key to success, do not know is equal. Unfortunately, remain forever in the failure. Thus, learning as an important part of our comprehensive preparat ory work supervisor or manager career.

Alcohol and Alcoholism Essay -- Drinking Binge Alcoholic Effects Essay

Alcohol and Alcoholism Alcohol is a drug, but unlike the other drugs, marijuana, cocaine, heroine, and probably all the others for some reason this is socially accepted and is legal. Alcohol is bad for you and does have long term affects associated with it. Such as the long addiction to it, effects on the body, and the social interaction effects. Alcohol, and alcoholism is common in America, but drinking is more common around kids. Social drinking a term kids and drinkers have come accustom to, social drinking is defined by one standard drink per hour, and no more than 3 per day, but some people just socialize around people that drink as heavily as they do and confuse that for social drinking. Addiction to alcohol can be acquired easily if not careful, binge drinking and family history are all keys in the identification of addiction. Family history could be linked to alcoholism by finding out if your family had problems in the past with alcohol, and it is determined by studies that genes have effects on alcohol. Alcohol is a drug, but legal unlike the other drugs on the street, in my opinion drugs are all harmful to the body, and can have serious problems to you in the long run. Alcohol can effect the body in multiple ways. The tranquilizing effects of being drunk, acts like a stimulate, but is a depressant, and causes the brain to lower self control, and impairs vision, other senses and effects bodily coordination. This tranquilizing e... Alcohol and Alcoholism Essay -- Drinking Binge Alcoholic Effects Essay Alcohol and Alcoholism Alcohol is a drug, but unlike the other drugs, marijuana, cocaine, heroine, and probably all the others for some reason this is socially accepted and is legal. Alcohol is bad for you and does have long term affects associated with it. Such as the long addiction to it, effects on the body, and the social interaction effects. Alcohol, and alcoholism is common in America, but drinking is more common around kids. Social drinking a term kids and drinkers have come accustom to, social drinking is defined by one standard drink per hour, and no more than 3 per day, but some people just socialize around people that drink as heavily as they do and confuse that for social drinking. Addiction to alcohol can be acquired easily if not careful, binge drinking and family history are all keys in the identification of addiction. Family history could be linked to alcoholism by finding out if your family had problems in the past with alcohol, and it is determined by studies that genes have effects on alcohol. Alcohol is a drug, but legal unlike the other drugs on the street, in my opinion drugs are all harmful to the body, and can have serious problems to you in the long run. Alcohol can effect the body in multiple ways. The tranquilizing effects of being drunk, acts like a stimulate, but is a depressant, and causes the brain to lower self control, and impairs vision, other senses and effects bodily coordination. This tranquilizing e...

Good and evil Essay

Two authors of different periods wrote on the same subject. Each approaches the idea from a different direction. Anton Chekhov looks at the aspects of light as a sign of hope. Franz Kafka examines the despair that comes from darkness in humans. Despite their different approaches, both address the aspects of the human psyche that deal with good and evil. Light to Chekhov displays hope and the good in man. Kafka sees darkness as the example of human evil and despair. The use of light in The Cherry Orchard and The Metamorphosis shows the antithetical elements of good and evil and the authors’ attempts to show the human condition of the conflicting elements hope and despair. Kafka’s mind dealt in the darkness, and Chekhov’s mind dealt in light. According to human mythology, light and dark represent good and evil. Good things happen under the light; in the shadows, the human psyche does not feel comfortable. The aristocrats in Cherry Orchard exist in a changing society, with the new ways crumbling away their positions. Madame Ranevskaya, one of the main aristocrats, says upon her return from Europe, â€Å"All white, all white! Oh, my cherry orchard! After the dark and stormy autumn and the winter frosts you are young again and full of happiness† (Chekhov 28). This observation emphasizes the good that humans associate with light. The aristocrats distribute warmth and love, while coldness describes the capitalist feeling. The cherry orchard symbolizes the aristocrats, and the setting by Chekhov in the spring shows the power of good. The aristocrats with their caring fight in a symbolic battle against the capitalists who have no personal feelings in Chekhov’s play. Chekhov uses this to show that good, even when under attack, will prevail. Despite his siding with the aristocracy, Chekhov shows clean cut lines of black and white do not exist, but instead a shade of gray exists. Trofimov, a perpetual student and philosopher, says, â€Å"Your cherry orchard is a terrible thing. Possessing living souls has corrupted all of you, those who lived before and since†¦ the old bark on the trees glow dimly† (Chekhov 50). This remark of the socialist antagonist shows that even the warmth of the aristocracy has come from suffering. In reverse, cold capitalism, allows a man to become free and gain power. Without his contrasts and comparisons, the book becomes propaganda. By addressing the overlap of the pleasant as well as bad aspects of each, Chekhov shows that the human psyche has no clearly definable boundaries, and good as well as evil emerge as possible results of a man’s actions. Chekhov, by addressing the light opens up views and insights into good and evil. The Metamorphosis by Franz Kafka depicts the good and evil inherent in man also. Gregor Samsa, the protagonist, turns into a giant bug after unsettling dreams. He slowly retreats from his old generous self as a human to become a creature that his own family reviles. Kafka writes, â€Å"The light of the electric street-lamps lay in pallid streaks on the ceiling and on the upper parts of the furniture, but underneath, where Gregor was, it was dark† (Kafka 21). This quote shows that while Gregor can achieve a better level and become a human again, he chooses to remain as a bug, by hiding from the cleansing he must go through. Throughout the novel, Gregor avoids the light and light-colored objects. When his sister brings him milk, Gregor tries it, but â€Å"he turned away from the bowl almost with repulsion† (Kafka 21). Kafka uses this technique of hiding to show that humans all have the potential for good in them, but often hide from the chance. Gregor does not wish to fight to obtain his humanity. He would rather hide from his own potential by remaining something all men despise. Gregor finds being an outcast better than the possibility of being the only good man. None of his family remains loyal to him, but instead his father abuses him without care, and his whole family conspires to eliminate the problem. Gregor’s father attacks him, and eventually hurt him, the apple thrown hard and â€Å"literally forcing its way into Gregor’s back† (Kafka 39). Kafka uses this falling away in the family to show that even though they try to love Gregor, they allow their evil natures to take over. Kafka uses Gregor’s hiding from the light to show that the human psyche includes good and bad sides. With this method, Kafka shows the mind contains multiple parts, each of which can influence the whole. According to Jung, the human psyche comprises of these parts. The brains alter ego, or shadow, tries to dominate with acts that society rarely sees. This escape into the open world results in crime and hate. Jung says that the part of man with bad motives lies there, and the drive to do good exists in the self. Gregor, after his transformation and after the attacks, gains the right to an open door to watch the family. Despite this opportunity, â€Å"Gregor found it very easy to give up the open door†¦ when it was opened he had not taken advantage of it, but instead†¦ had lain in the darkest corner of the room† (Kafka 46). His reluctance to join in a crude family circle represents his ultimate rejection of his potential for good. Kafka applies his reluctance to show that man will naturally reject good for the simpler path of evil. By not becoming a problem and dealing with his position even within his family, Gregor denies his humanity and accepts to living in the shadows of his mind. These shadows, though normally hidden behind the persona, allow evil to escape from under the tight blocks in the mind. Gregor, when he becomes a bug, loses hope. The aristocrats in Chekhov’s play despair when they lose control. Both Gregor and Madame Ranevskaya cannot continue to hope, because darkness covers their mind. Madame Ranevskaya’s friend and buyer Lopakhin says, â€Å"Last year at this time snow was falling already, if you remember; but now it’s fine and sunny† (Chekhov 81). Before Lopakhin buys the estate, the aristocrats do not have hope. When snow covers the land, humans despair, because they remain in their houses without escape, with the feeling of existing in a trap. Humans find hope with release into wide-open spaces, where their expansion can grow without impedance. When restrictions come into place, the mind loses hope. In Chekhov’s play, at the end, the weather turns fine and so Madame Ranevskaya feels more hope. Anya, her daughter, shows both her own and her mother’s beliefs in saying â€Å"Very, very happy. A new life is beginning† (Chekhov 77). When she says this, the aristocrats are preparing to leave their estate. The confinement at the estate ends, so Madame Ranevskaya and her family have sunlight illuminating them, and they hope for a better future. Gregor Samsa, Kafka’s protagonist, remains a problem to his family. His presence tries their patience, and by his inability to help, Gregor puts a greater load on his sister and parents. Gregor, when he does try to participate in a family activity, manages to drive away the boarders who rent a room. Eventually Gregor realizes that he hurts his family by staying. Gregor knows that he cannot be of service, so instead of remaining in his room by his own will; he can leave his body to go to another plane of thought and knowledge. Kafka writes â€Å"His conviction that he would have to disappear was, if possible, firmer than his sister’s†¦ He still saw that outside the window everything was beginning to grow light† (Kafka 54). When his need to live cancels out by his thought for others, Gregor joins humanity again, and can have hope for himself. Gregor and Madame Ranevskaya both begin in their respective works as characters that have no reason for hope. Gregor becomes a bug, and because of debt, Madame Ranevskaya’s estate will go to the auction block. These situations offer little choice of resolving themselves, and the protagonists will correct them differently. The more despair grows in them, and the closer they come to their final reckoning, the less the two feel able to save themselves. In each work, the author has a different climax, at which the characters recognize their position and turn to something other than the previous life. Madame Ranevskaya moves away from her family wealth, and Gregor stops living as a human in a bug. Both character have the opportunity to gain hope. For Gregor and Madame Ranevskaya, light symbolizes what they can have, and darkness symbolizes their problems. However, where light exists there cannot also survive darkness, so hope cannot coexist with despair. By changing to a brighter outlook, the two characters show the goodness in man, and the difference from their previous state shows the darkness in man. Kafka and Chekhov both use the technique of antithetical elements to show the human condition of conflict and change.

Child Case Study

Child Case Study Physical Presence and Gesture: Brady is a boy who is 7 yrs. 3 months in age. For his age Brady appears to be large in size. He stands 4 ft. 6 inches tall and weighs 95 pounds. Next to his peers Brady stands out as he is in the 99th percentile for both height and weight. Brady is the oldest child of 4. Brady has short brown hair, big brown eyes, and a big smile. When Brady is smiling the gap in his front teeth is very noticeable as well as his dimples. When Brady is feeling mischievous he gets slightly cross-eyes but only for a brief moment.Brady has big ears and his right ear is missing cartilage causing it to fold over slightly. Brady has several freckles and a couple of tiny moles on his cheeks. Brady has a creamy white complexion but when frustrated becomes very red in the cheeks as well as on the tops of his ears. Brady’s head is very circular and seems a bit large for his body. Brady has what some might consider a flat face. He has a button nose, big chee ks, and very long, thick eyelashes. Brady is quite stalky with a little bit of chubbiness about him. Brady likes to fidget and is constantly moving.He likes to sway his arms, kick his feet, fidget with his fingers; he is constantly moving some body part. Disposition & Temperament Brady is diagnosed as having an anger disorder and ODD. Brady likes to talk a lot and is very inquisitive. Brady is also gifted/talented causing him to become bored easily if he is not challenged. Brady is easily angered and is often triggered to an anger outburst by simple rejections. Brady at times can be very loving and cuddly. Brady fears being alone and is scared to be in a room when nobody is present. Brady appears to have two sides to him.When Brady is not triggered by anger outbursts he is very friendly, kind, has a heart of gold, is helpful to others, likes to play with his friends & siblings, doesn’t seem so fearful of small everyday events and situations, and yet when he is experiencing an ger outbursts his anxiety level is extreme, he is harmful to himself/others, makes threats to kill people (has begun to tell them how he would kill them), states that he sees monsters/alligators, becomes extremely hot, and then when the outbursts are depleting he begins to feel sick to his stomach, coughs, and cries. Sometimes Brady feels remorse for his actions, but most likely not.Brady has been physical with his siblings/friends & mother. Brady has hit things (causing himself to break his pinky), smashed things, and threatened to run away. Brady takes medication for his outbursts but they don’t seem to be working. There are sometimes where these angry bouts disappear for a couple of weeks and then there are times where they happen several times throughout one day. Connections with other people Brady values his friendships that he does have and his relationships with teachers/authority. It takes a very long time for Brady to open up to others and trust is not something that Brady easily comes by.Brady likes to learn a lot about a person before he decides if they will be of value to him. Once Brady has developed close relationships he tends to try to purposely destroy these relationships by being hurtful to others. He says hurtful thing’s, he becomes cold and distant, and then becomes sad when the other person gets angry or upset with him. He doesn’t seem to want these relationships to end when all is considered. Brady is very funny. Brady likes to talk in different voices and enjoys making people laugh. Brady looks for reassurance when he says something funny.Brady loves to give hugs and kisses and loves to cuddle. Brady seems to become more engaged with peers much older than him. Brady began the current school year in first grade and was skipped to second. Brady did not build any friendships in his first grade class and only has a couple in his second grade class. Brady tends to attach to the older children in school between the fifth a nd sixth grade. Brady spends a great portion of his day out of the classroom and in the guidance office, this is where Brady has developed these friendships. Brady has two close friends who are both seven years of age.Brady spends time at their homes but not often as he prefers to have his friends over to his house. Brady likes to play video games with his friends, tag, and they enjoy making their own activities up. Brady has two younger brothers who are 4 & 5 and Brady doesn’t always choose to play with them. Brady is often annoyed and irritated by the noise that he brothers make and he does not enjoy playing using the imagination. Brady has a great relationship with his one year old sister and is a wonderful big brother. Only when Brady is in an anger outburst does he make mean comments about the baby.At times he calls her stupid baby, shut up baby, etc. He has not harmed his sister as he has his brothers. Brady is very attached to his mother and suffers a great deal of sep aration anxiety. Four days a month Brady goes to his father’s house with his five year old brother, step mother, and step brother (15). Brady does not have a close relationship with his real father as he is angry about the divorce and his father’s lack of presence in his life. Brady does not enjoy his step brother because he states that his step brother does not play with him or engage with him and his sibling.Brady is very close with his stepfather. Brady values his relationship with his stepfather and always seeks to spend time with him. Brady enjoys his stepfather’s sense of humor and they have a very close bond and mutual respect for each other. Brady enjoys helping his stepfather lift weights, work on vehicles, tinker with tools, and play video games or trucks together. Strong Interests & Preferences Brady’s main preference is to play with electronics. Brady enjoys playing his XBOX 360. There is much controversy between him and his mother about what games should be age appropriate.As he is 7 but is much more mature for his age, his mother allows him to play games that may not seem appropriate. Brady likes to play war games, shooting games, and some strategy games. He also enjoys playing with the laptop and talking with friends through instant message and texting. The activities that Brady prefers are for the teenage years and he gets upset when he is told this. There are some times where he will become engaged in a game with his brother around the house of hide & seek, tag, board games, etc. but that is generally when he is told that he can’t have electronics.He enjoys playing board games such as Monopoly, Chess, Yahtzee, and Memory. He is very inquisitive when it comes to learning new games and likes to play until he has mastered the game. Brady participates in Border Hoop. He enjoys playing basketball and when weather permits spends most of his time practicing at home. He likes to play basketball with his stepfather an d learn new techniques. He asks a lot of questions, pays very close attention to body movement, and continuously practices new techniques until he has them down. This year will be Brady’s first attempt at soccer.Modes of Thinking & Learning Brady is a very hand’s on learner. He enjoys learning new math problems, new spelling words, and new ways to solve problems. When Brady becomes intrigues by a new subject he likes to fully research that subject until he knows the ins and outs. He is very thorough in his learning technique and quickly finds shortcuts to solving problems. He enjoys learning big numbers using the calculator and asks people to give him hard problems. Brady learns a lot by asking a lot of questions. Generally one answer to a question leads to long conversations.He loves to hear of others experiences and later will recap the story to someone else pretending that it was him who experienced it. He fully applies himself to written work and is far ahead of hi s age group. Brady’s school was very impressed by his IQ score and other academic scores. Brady spends about an hour each week with his schools gifted/talented teacher. Brady’s mom does not think that this is enough time and thinks that it should be more time. With Brady lacking in the social area, too much time out of the regular classroom would not be beneficial for his education.Brady has been told many times by his teachers and administrators that he is very smart and so he is afraid to fail. He approaches challenges by avoiding them. When he begins to struggle with something academically he will not seek help as he feels as though he has not met the expectations of those who think he is extremely smart. He is beginning to learn that the point of education is to struggle so that he can learn. He has had to be explained to him that if he wasn’t struggling in any area then he would know everything and wouldn’t need to be educated. That would be no fun, and that challenges are always a great thing.

Reflection Cross Cultural Psychology Essay Example

Reflection Cross Cultural Psychology Essay Example Reflection Cross Cultural Psychology Paper Reflection Cross Cultural Psychology Paper My friend comes from the city of Sarajevo, filled with excellent history and the thriving In Bosnian culture. It Is located In southeastern Europe on the Balkan Peninsula, and takes In culture from Its neighbors of Croatia and Serbia. My friend kindly Invited me to her home where she lives with her mother, father and brother. They told me the story of Immigrating to America from their home only a few years back, and of the culture shock they experienced having to learn a new language, new customs, and an overall new way of life. Basic Bosnian words were taught to me during dinner as we ate one of the most popular and traditional meals called Icecap. It is a national dish in Bosnia consisting of grilled minced meat, and served on a plate tit chopped onions and sour cream on a flattered. I found it interesting to compare something to our American national dish which is cheeseburgers, or hot dogs, and found out that Escapes are everywhere in cafes, restaurants, on the street and a regular staple in the home. Dessert was Just as fulfilling, eating Baklava and sipping on espresso from tiny cups her mother made. Growing up locally in Bellevue, events that I usually attended were concerts, or dance classes like ballet or hip hop in the usual leggings and leotard. I learned that the activities best known to the Bosnian culture is its regional folk costumes and encase. Youth frequently attend folklore festivals that are commonly spread throughout the year, and I found it interesting to find out we hold these huge festivals locally here in Seattle and also in Boise, Idaho. My friend dances in one of the dance groups, and took me to one of her dance practices in Tequila. Dances are performed in separate groups of men, women and children, and the participants are linked by holding hands and waving colorful handkerchiefs. The music consisted of Slavic music and traditional instruments too with drums, violins, and flutes. All the omen looked beautiful in their folk costumes with silk pants consisting of colors such as red, gold and white, and a head dressing called a ducat made of old coins with pearls to show feminism. The shirts worn by women are cotton and very loose, covered by a dark vest In black and purple, and the entire outfit Is stitched In gold thread. I learned that Bosnian women pride themselves In wearing gold Jewelry as opposed to silver because It radiates warmth and fervently. When It came to Bosnian pop culture, my friend played her favorite songs by Leap Brenna. Which sounds like a Bosnian version of our Bribery Spears. Hip hop music recently started to thrive in Sarajevo with familiar beats and popular songs by the rapper Eddo Mask. In our American society, one of the most popular comedic shows is Sniffed. My friend and I watched a short episode of Loud Stunned Normal which resembles I TTS comedy. A tong Llanos unreason teen language, I enumerators plot and characters and found humor in the show. Also, in American society we have superstitions such as black cats give bad luck, thirteen is an unlucky number, and breaking a mirror will give you bad luck for the time of seven years. Bosnian are more superstitious than the American culture, as I have learned from my experience. While my friend was driving us to her dance class She asked me to punch her in the nose and I had no idea why she would ask me. I did as she asked me, and informed me that an itchy nose will cause anger and a bad mood. Other commonly believed superstitions are that if your right ear itches, then someone is thinking of you, and if your left ear does, then someone is talking very badly of you. Our world is based on a mixture of different groups of people, attitudes, customs ND values that are learned from one another. All of our different cultures blend into our society and impact the way we relate and understand each other. By immersing myself in my friends foreign culture, and learning about her Bosnian customs and way of life, I learned that although our cultures are different, we are marked by a similarity. We might speak different languages, yet we express the same feelings and have similar values. Through this experience I enjoyed very much to learn about a different cultural perception and way of life as I began to recognize mine in the process.

America in the 20th Century essays

America in the 20th Century essays The Spanish-American War led America into the modern era. When President Teddy Roosevelt left the White House to lead the charge on San Juan Hill, it was a dramatic moment. The Spanish American War victory gave America possession of Cuba, the Philippines, Panama and the Virgin Islands. Once in control of Panama, the Americans began to build their canal. It took about ten years to build, but it was worth it because they got much money from the canal traffic. After Woodrow Wilson became President, war broke out in Europe. They called it World War I at the time. America immediately joined in and helped the Allies defeat the Axis powers. The incredible economic benefits of the war effort led America into the Roaring 20s. President Calvin Coolidge presided over a decade of peace in America. He was defeated in 1928 by Republican Herbert Hoover, who immediately ended the prosperity and caused the Great Depression. The Stock Market Crash of 1928 was a very sad event which led to the closing of all stocks and banks. Americans knew it was time to elect a bold leader. Franklin David Roosevelt, or FDR, was America's savior. Elected in 1933, Roosevelt quickly institued various reforms to help stimulate the sagging economy. For example, he made Social Security that helped old people get money after they retired. He also instituted IRS, or Internal Revenue Service. What really stimulated the economy, ironically, was World War II. At first we didn't want to join the war, but Japan bombed Pearl Harbor in 1942 so we had very little choice. FDR called it "a day which will live in infomy." With General Dwight D. Eisenhower in command of the allied Forces, we were able to launch a surprise on D-Day, which was so named because of Eisenhower's initials. Swiftly winning the war, Americans entered the 50s. The 50s were an era of Rock n Roll. Elvis Pressly, a famous rock star, became popular among teenage girls. There was great p...

A Midsummer Nights Dream Analysis

There are many instances where the love potion â€Å"love-in-idleness is used in the play. The function of this love potion is to make someone fall in love with the first person/creature the see when awoken. The first instance where the love potion is used is when Oberon put’s the love potion on Titania’s eyes. The reason for this was is simply because Titania refuses to hand over the changeling boy. Oberon thinks that if Titania is so infatuated, she will be willing to hand over the changeling boy. Fortunately for Oberon, this is exactly what happens. The second time when the â€Å"love-in-idleness† potion is used is when Oberon orders Puck to place the love potion on Demetrius’ eyes, so he may fall in love with Helena. However, this is not what takes place. Puck accidently places the love potion on Lysander’s eyes instead of Demetrius’, this cause Lysander to fall in love with Helena. The third occurrence where the love potion was used is when Oberon puts the love potion on the correct male, Demetrius. Although Demetrius is now in love with Helena, so is Lysander. This leads to a conflict where Helena thinks the two males are plotting and making fun of her. Puck realizes that he has done wrong, and puts an antidote on Lysander’s eyes, so when he awake he will be in love with Hermia again. Another time where the love potion is used is very different. A potion isn’t being used to make people fall in love; instead it is to make them fall out of love. This potion is an antidote to the â€Å"love-in-idleness† potion. Oberon places the antidote on Titania’s eyes, out of pity, since she has handed over the changeling boy and has fallen in love with an ass. When Oberon places the antidote on Titania’s eyes that was the last time any potion was used. However, Demetrius is the only one still under a spell. b) The love potion adds to the plot of the play by giving us hints of what to expect next in the play and also complicating the plot. An example of where this idea is portrayed is when the â€Å"love-in-idleness† potion was mistakenly placed on Lysander’s eyes instead of Demetrius’. This lead to Lysander falling in love with Helena, and out of love with Hermia. This leaves Helena and Hermia confused. Later on, Oberon also places the love potion on Demetrius’ eyes, so instantly he falls in love with Helena as well. Helena now believes that Hermia, and the two males are making fun of her. Helena chides Hermia for treating their friendship so lightly, and the Demetrius and Lysander are ready to fight for Helena’s love. Hermia now believes that Helena has stolen Lysander from her. Hermia becomes furious and is ready to fight the two males then quickly become angry and go off into the forest to fight. Helena then runs off scared. This part of the play shows how one little mistake in the placing of the potion can lead to such huge complications. However, this is a good way to develop the plot of the play because when there are complications there must also be resolutions. c) The love potion helps us to understand the nature of human affections by showing the audience how irrational, the lovers think and act when they are in love. Helena, Hermia, Lysander, Demetrius, Hippolyta, and Bottom do some very crazy things when infatuated. This is idea was depicted with the love of Bottom and Hippolyta. Bottom was so caught up in infatuation that he began to lose himself as individual. He became very conceited, and was also very oblivious. Bottom was completely unaware about his appearance of being an ass, the entire time he was in love with Titania. Although Bottom was itchy and craving hay, he still had no idea he was an ass. However, Bottom wasn’t the only one who was very oblivious. Titania was also absent minded that she was in love with an ass. She was also so in love with Bottom that she gave up the changeling boy to Oberon. Other evidence that lover act irrational when in love is with Hermia. Hermia was willing to fight one of her good friends for Lysander. Although Helena seems to be the coward and the peacemaker, Hermia on the other hand is ready to fight her. Hermia says â€Å"I am not yet so low but that my nails can reach unto thine eyes. † This statement by Hermia, shows how violent she can be. This new side of Hermia that the audience sees is all brought out by love affections. The love potion certainly gives us an idea of the irrational behavior of the human nature when in love.

Convenience Cookware case Study Example | Topics and Well Written Essays - 500 words

Convenience Cookware - Case Study Example It is also important for the company to pre-test the products before manufacturing them for the market. In this case, the company made a blunder to manufacture a lot of products before testing them if they are suitable for the market. The company should produce a manageable batch of products at a time such that it can take proactive measures should any crisis happen. For instance, it is easy to recall defective product in small quantities than large quantities as illustrated in the case study of Convenience Cookware. The above argument goes in line with inventory management. The company should make sure that they stock current assets in the form of products on offer that can be quickly converted into cash. Basically, current assets are in form of cash and other assets that can be converted into cash or consumed during one year on the normal operating cycle of business (Chasteen, Flaherty & O’connor, 1998). The acquisition of inventory and converting it into cash should be a short period hence the current assets should not be overstocked as illustrated in the case study given above. Overstocking inventory is always problematic in that it may not be sold out during the anticipated period which can negatively impact on the return on sales to the company. The other change that can be made by the company is to use Public Relations (PR) in its operations especially in times of crises such as the one revealed in the case study. Basically, PR refers to sustained effort to create and maintain goodwill between the organization and its publics (Flippo, 1961). This discipline can also be used for crisis management so as to try to create a positive image of the organization. During times of crises, PR can be used to present the firm in a positive way which can help to rebuild confidence in the consumers. It is important for the company to carry out research about the causes of such problems in the future. This will be followed by an

Matthew Ritchie The Universal Cell Essay Example | Topics and Well Written Essays - 500 words

Matthew Ritchie The Universal Cell - Essay Example His work has been displayed in museums and exhibits both nationally and internationally. â€Å"The Universal Cell,† which debuted in 2006, is a fascinating metal work sculpture that represents a complex installation that appears to be interconnecting patterns and shapes that seem unending and yet, ever continuing. The piece clearly has two distinct immediate connotations that counter and oppose one another. The first is the clear representation of the artist to show the finite details and interconnectedness of the all things; like the universe, which played into the artist intentions. There appears to be unending possibility within the unending twist and turns. However, on a darker side, those same twist and turns no matter how continuing are still confined to the structure of the â€Å"cell,† giving that the perception of unending possibility is an illusion, the limits, our limits, outline the pattern. This duality of perception is, also, revealed in the visual elements of the structure. While the design is swirling shapes and patterns that are quite beau tiful, there is also a foreboding â€Å"cage-like† quality closing in around you. Even the title of the work can easily be taken as a dual meaning. There is the â€Å"cell† that exists in the human body and the physical properties of the universe that were the artist’s inspiration for the structure itself but, also, there is the type of â€Å"cell† that confines a person, like a prison.( Krunak-Hajagos 1) In the end, the â€Å"Universal Cell† by Matthew Ritchie, is the kind of artistic work that can entertain the eye and draw in a viewing audience. It is an immense, beautifully detailed, work of art, but it, also, has the potential to evoke great thought and discussion. That is a wonderful quality in an artistic piece. It is that kind of discussion that promotes ideas and encourages the sharing of prospective. Ultimately, this work is fantastically balances, both, lightness and darkness,

Nike Essay Example | Topics and Well Written Essays - 1250 words

Nike - Essay Example In the next section, industry analysis has been done to analyze the structure of the industry. It has been found that Nike is facing significant direct and indirect competition however, because of the capabilities of the company; it has been able to improve its business operations. The financial analysis shows a strong financial position of the company. In the last section the business level strategy of the company has been discussed and challenges have been highlighted. Finally, recommendations have been given to improve business strategy. Changing technological trends even in the women’s footwear industry such as designs of women’s footwear are based on woman’s biomechanics such as air bags are designed in consideration to right pounds per square inch Nike’s major competitors include Reebok (domination in women’s aerobics). Adidas appeared as a major competitor of Nike in women’s market because it introduced fashion performance business by introducing fashionable athletic wear. In the Yoga market, Nike faced competition with Puma’s brand Olive. New Balance also appeared as a direct competitor of Nike in women’s market. Nike was leading in women’s running market. In apparel sector, Nike’s major competitors were Reebok and Adidas and company’s shares were very low because of fragmented market structure. Because of changing in competitive market, Nike also faced competition from various other small or large brands like Under Armour, Danskin and Lulu Lemon etc. However, Nike has the advantage that an integrated women fitness service is offered by none of the company. As stated in the case study (2006), in the global branded footwear industry, Adidas acquired Reebok and had the second largest market shares of 34 percent. Nike was the leader in branded footwear industry with 38 percent market shares. The other international footwear brands competing in this industry include Puma, Umbro, Mizuno

Marketing report (Analysis & SWOT ipod touch or iphone 4) Essay

Marketing report (Analysis & SWOT ipod touch or iphone 4) - Essay Example Apple’s target market is often young and middle aged adults looking for excitement on the go and it’s because of this reason that Apple has developed products which offer the entertainment element on the go. Consumers can rip their music, videos and photos on their devices and carry them and use them wherever they go. Apple has also attempted to target young professionals by offering them products like Apple IPhone and Apple IPad to check their emails, surf internet as well as watch videos and movies anywhere anytime. The overall marketing mix of the company is based upon offering premium products through its own chain of stores and other partners besides having an online store. Further, the brand recognition of Apple has reached to a level where its products are self selling in nature. This report will present a situational analysis of one of its newly launched products i.e. Apple Iphone 4 with special reference to London, UK. Situational Analysis This section will dis cuss both the internal as well as external environment of Apple Iphone 4 with first section will be on the assessment of the internal environment. Internal environment Iphone 4 is a sequel to the much successful Iphone product line of Apple which has overtaken the smartphones market by storm. Based on the Apple’s own mobile operating system, this product combined the Apple’s already successful MP3 Player IPod with the added utility of mobile phone and other applications. The IPhone therefore was the result of the vision to combine music and mobile communication on the go while allowing consumers to check their emails, surf internet and use so called apps on their Iphones. It is also important to note that Iphone 4 comes with added features such as retina display, face time as well as with iBooks where consumers can actually read the eBooks on their Iphone4. (Apple Inc, 2010). These features were absent from the earlier versions of the Iphone. Apps have also proved a re ally an important source of not only improving the productivity but also created fun and excitement for the users also. (Sintumuang, 2011) Like its predecessor, Iphone was targeted as the young and middle age individuals who were looking for some added functionalities in the phone. Apple therefore has followed the segmentation strategy based on people rather than on markets. (Asay, 2010) Iphone 4 comes with the face time utility allowing users to make video calls besides enjoying high speed internet. Consumer trends therefore suggest that the customers are willing to pay the premium price for the product given the brand name and product quality of the phone. It is also important to note that Apple faced a rather tricky situation at the beginning of the launch of Iphone due to some technical issues which somewhat distracted the customers. However, the situation was overcome and the new models are now being sold with further technical refinements. A closer look at the marketing mix si tuation of the product would suggest that Iphone4 is priced at premium and is sold in the range of ?500 to ?6201 for two different models according to the storage capacity. Pricing of the product therefore suggest that Apple is charging premium for the quality and breadth of services it provides through its allied service iTunes. Product is mostly distributed through

Entrepreneurship Theory Essay Example | Topics and Well Written Essays - 2000 words

Entrepreneurship Theory - Essay Example 3). Theoretically, an entrepreneur is one who must exhibit certain enterprising attributes and specific characteristics of behaviour and thinking perhaps attained innately or from education, training and experiences (Gibb, 2007, p. 5). This piece of research work critically evaluates the theoretical underpinnings of entrepreneurial behaviours and explains what triggers to the behaviour of an entrepreneur based on relevant literatures Entrepreneurship Entrepreneurs are those who use their ability, talent, skills and personality to perform and carry out new combinations to successfully implement a change. Joseph A Schumpeter, famously known as father of entrepreneurship, viewed entrepreneurship as all about innovation (Carsrud and Brannback , 2007, p. 7) and entrepreneur as a distinct individual in the society as he discovers a dynamic business opportunity, seizes the opportunity to convert the idea in to a reality to deliver new product or service and thus to create a new marketable c ontribution to the economy (McDaniel, 2002, p. 57). Some literatures argued that entrepreneur is not only an innovator or a distinct person to transform opportunity to business reality, but also that he is characterized with many of managerial skills and abilities such as direction, organizing, supervision, risk bearing, control etc (Brockhaus, 1987, p. 1). With the idea of establishing a business enterprise, entrepreneur mentally prepares to take risks of financial well being, career opportunities, family relations, and psychic ell being as well (Brockhaus, 1980, p. 511). As and when the business contexts become more complex and markets turn to be highly vulnerable to rigorous competition, entrepreneurs must be able to take very strategic steps to introduce innovative ideas with their creative thinking. Based on various views, Cunningham and Lischeron (1991, p. 46) defined six schools of thoughts to describe various qualities of entrepreneurs. These schools are 1) the great person school of thought, 2) psychological characteristic school, 3) classical school of entrepreneurship, 4) the management school, 5) the leadership school and 6) the intrapreneurship school of entrepreneurship. There are large numbers of explanations for what triggers to the behaviour of an entrepreneur, but most of these literatures reached to a consensus that some of the most important characteristics generally and are found universally important are innovation, risk taking, creative thinking etc. Some authors have also found some other components or dimensions of entrepreneurship such as new venture formation, pro-activeness, renewal, strategic vision, international and domestic venturing, competitive aggressiveness etc (Lau, Shaffer, Chan and Man, 2012, p. 675). Entrepreneurial behaviour Entrepreneurial behaviour, as defined by Mair (2005, p. 51) refers to a set of activities and practices by which individuals at varying levels generate and utilize innovative resource combination to discover and pursue opportunities.

Nike Essay Example | Topics and Well Written Essays - 1250 words

Nike - Essay Example In the next section, industry analysis has been done to analyze the structure of the industry. It has been found that Nike is facing significant direct and indirect competition however, because of the capabilities of the company; it has been able to improve its business operations. The financial analysis shows a strong financial position of the company. In the last section the business level strategy of the company has been discussed and challenges have been highlighted. Finally, recommendations have been given to improve business strategy. Changing technological trends even in the women’s footwear industry such as designs of women’s footwear are based on woman’s biomechanics such as air bags are designed in consideration to right pounds per square inch Nike’s major competitors include Reebok (domination in women’s aerobics). Adidas appeared as a major competitor of Nike in women’s market because it introduced fashion performance business by introducing fashionable athletic wear. In the Yoga market, Nike faced competition with Puma’s brand Olive. New Balance also appeared as a direct competitor of Nike in women’s market. Nike was leading in women’s running market. In apparel sector, Nike’s major competitors were Reebok and Adidas and company’s shares were very low because of fragmented market structure. Because of changing in competitive market, Nike also faced competition from various other small or large brands like Under Armour, Danskin and Lulu Lemon etc. However, Nike has the advantage that an integrated women fitness service is offered by none of the company. As stated in the case study (2006), in the global branded footwear industry, Adidas acquired Reebok and had the second largest market shares of 34 percent. Nike was the leader in branded footwear industry with 38 percent market shares. The other international footwear brands competing in this industry include Puma, Umbro, Mizuno

Entrepreneurship Theory Essay Example | Topics and Well Written Essays - 2000 words

Entrepreneurship Theory - Essay Example 3). Theoretically, an entrepreneur is one who must exhibit certain enterprising attributes and specific characteristics of behaviour and thinking perhaps attained innately or from education, training and experiences (Gibb, 2007, p. 5). This piece of research work critically evaluates the theoretical underpinnings of entrepreneurial behaviours and explains what triggers to the behaviour of an entrepreneur based on relevant literatures Entrepreneurship Entrepreneurs are those who use their ability, talent, skills and personality to perform and carry out new combinations to successfully implement a change. Joseph A Schumpeter, famously known as father of entrepreneurship, viewed entrepreneurship as all about innovation (Carsrud and Brannback , 2007, p. 7) and entrepreneur as a distinct individual in the society as he discovers a dynamic business opportunity, seizes the opportunity to convert the idea in to a reality to deliver new product or service and thus to create a new marketable c ontribution to the economy (McDaniel, 2002, p. 57). Some literatures argued that entrepreneur is not only an innovator or a distinct person to transform opportunity to business reality, but also that he is characterized with many of managerial skills and abilities such as direction, organizing, supervision, risk bearing, control etc (Brockhaus, 1987, p. 1). With the idea of establishing a business enterprise, entrepreneur mentally prepares to take risks of financial well being, career opportunities, family relations, and psychic ell being as well (Brockhaus, 1980, p. 511). As and when the business contexts become more complex and markets turn to be highly vulnerable to rigorous competition, entrepreneurs must be able to take very strategic steps to introduce innovative ideas with their creative thinking. Based on various views, Cunningham and Lischeron (1991, p. 46) defined six schools of thoughts to describe various qualities of entrepreneurs. These schools are 1) the great person school of thought, 2) psychological characteristic school, 3) classical school of entrepreneurship, 4) the management school, 5) the leadership school and 6) the intrapreneurship school of entrepreneurship. There are large numbers of explanations for what triggers to the behaviour of an entrepreneur, but most of these literatures reached to a consensus that some of the most important characteristics generally and are found universally important are innovation, risk taking, creative thinking etc. Some authors have also found some other components or dimensions of entrepreneurship such as new venture formation, pro-activeness, renewal, strategic vision, international and domestic venturing, competitive aggressiveness etc (Lau, Shaffer, Chan and Man, 2012, p. 675). Entrepreneurial behaviour Entrepreneurial behaviour, as defined by Mair (2005, p. 51) refers to a set of activities and practices by which individuals at varying levels generate and utilize innovative resource combination to discover and pursue opportunities.

Sales Control Essay Example for Free

Sales Control Essay There must be efficient control of all food and beverage items issued from the various departments. 2. The system should reduce any pilfering and wastage to a minimum. 3. Management should be provided with any information they require for the costing purposes. 4. The cashier should be able to make out the customer’s bill correctly. 5. The system should show a breakdown of sales and income received in order that adjustment and improvement may be made. The main control taking methods 1. Order taking methods. 2. Billing methods 3. Sales summary sheets. . Operational statistics. Triplicate checking system This is an order taking method used in the majority of medium and large first class establishments. The food check consists of three copies. On taking the food order it is written from top to bottom of the food check. When only a table d’hote menu is in operation the customers would initially only order their first and main courses. The operation for an a la carte menu is similar, although customers may order by course according to their requirements. 1. The top copy of the food order goes to the kitchen and is handed to the aboyeur at the hotplate. . The duplicate goes to the cashier who makes out the customer bill. 3. The Flimsy or third copy is retained by the waiter at his/her sideboard as a means of reference. Any checks or bills that have to be cancelled should have the signature of either the headwaiter or supervisor on them, as should checks and bills which have alternatio n made on them. FLOW CHART OF FOOD AND BEVERAGE CHECK Control box Kitchen Food and beverage Service area Top copy Top copy after service Food copy- Top copy (BOT)Top copy Dispense Bar 1. 2. 3. 4. BeveragesTop copy after service Control Marry all duplicates with originals- bills and summary sheet Cashier 1. 2nd copy food or drink 2. Bill 3. Bill and payment. 4. Receipted bill. Manual systems Using hand written duplicate or triplicate checks for ordering from kitchen and bar and for informing the cashier. Often used with a cash till or cash register. This system is found on many high- level restaurants and in popular catering Duplicate checking system. This is a control system that is more likely to be found in the smaller hotel, popular price restaurants and cafes. It is generally used where table d’hote menu is in operation and sometimes a very limited a la carte menu. There are two copies of each of these food checks, each set being serial numbered. The top copy of the food check is usually carbon – backed but, if not a sheet of carbon must be placed between the top and duplicate copy every time a fresh order is taken. The top copy of the set of food and drink checks is made up of a number of perforated slips, usually 4-5 in number. There is section at the bottom of the food and drink check for the table for the table number to be entered. When writing out a customer’s order a different perforated slip should be used for each course. The server must remember to write out the number of covers and the price of the meal or the dish concerned on each slip. Before sending each slip to the hotplate see that the details ate entered correctly on the duplicate copy together with the price. Since the duplicate copy acts as the customer’s bill, the waiter must ensure that everything served is charged. Duplicate order pad with perforated sections 672464| | | | | | 672464| | | No of person waiter no table no price| | | QUICK SERVICE: Name of the establishment Table no 4No of covers 2 Retour 1 Roast chicken En place 1 poached chicken Date 2/2/12Sign DS Accident: It occasionally happens that the waiter may have an accident in the room and perhaps some vegetables are dropped. These must be replaced without any extra charge to the customer. Here a check must be headed accident. It will show the number of portion of vegetables required and should be signed by the headwaiter. No charge (N/C) is stated on the check to ensure that no charge is made to the customer. Name of the establishment Table no 4No of covers 2 Accident 1 Vegetables N/C Date 2/2/12Sign DS CASH HANDLING EQUIPMENT E. P. O. S (Electronic point of sale) It is a sophisticated system of point of sale to provide the quality of information to the management for control function. Advantages 1. Fewer error is there as the information entered will be more accurate because mistake in the sequence of entries required for a particular transaction are not permitted. 2. Transaction can be done more quickly and this may be achieved by single key entry of prices, elimination of manual calculation and automatic calculation of price tags. . Training time may be reduced from days on the conventional cash register to hours with the electronic systems. 4. Instant credit checking is possible by having terminals compare the account number with a central computer file or through on-line a connection. 5. Electronic system provides more direct and detailed information in a computer readable form. 6. Additional security system features such as locks wh ich permits the ECR (Electronic cash register) to be operated only by authorized personnel.

Understanding Of Sociological Concepts And Theories Sociology Essay

Understanding Of Sociological Concepts And Theories Sociology Essay This essay will demonstrate the knowledge and understanding of sociological concepts and theories related to health, illness and health care. It will also look and explain the historical and contemporary patterns of inequality in health and illness. It will also critically discuss why some people are healthier than others. It will also Discuss insight of sociological methods of research discovery and evaluate the relevant data. Sociology of health is the study between different ethnic groups and individuals in human society. The twentieth century has witnessed a rise in life expectancy for people that live in industrialized countries compared to other parts of the world the standards of health and wellbeing are quite high. Research has shown that certain groups of people tend to enjoy a much healthier life style than others. Theses health inequalities appear to be in the larger socioeconomic patterns. Sociologists have attempted to explain the link between health and the variation in social class, gender, race, age and location (Giddens 2001). Research on class and health has shown a pattern between death and illness and an individuals social class. There have been two nationwide studies on health in the United Kingdom one of theses being The Black Report in 1980 (Giddens 2001). The Black Report, was commissioned by the government to look at data on health inequalities and to make recommendation for policy and research, which focused largely on materialist explanation of health inequality. The report emphasised the need for an all- inclusive anti-poverty policy and for improvement in education in order to reduce health inequalities (Macintyre 1997). Studies show that poverty can be bad for your health. Areas of the country with above average numbers of people dying young, that is before 65, are generally poor urban areas. Glasgow, London and many of the biggest cities in the North of England stand out in particular. Suicide rates amongst young men are four times higher amongst those with no known occupation compared to those in Social Class 1. People on low incomes are more likely to suffer episodes of serious depression. (BBC News 1999) In a speech on 27 March 1977 the then Secretary of State for Social Services stated: à ¢Ã¢â€š ¬Ã‚ ¦.. The crude differences in mortality rates between the various social classes are worrying. To take the extreme example, in 1971 the death rate for adult men in social class V (unskilled workers) was nearly twice that of adult men in social class I (professional workers) even when account has been taken of the different age structure of the 2 classes. When you look at death rates for specific diseases the gap is even wider. For examples for tuberculosis the death rate in social class V is 10 times that for social class I; for bronchitis it was 5 times as high and for lung cancer and stomach cancer 3 times as high. Social class differences in mortality begin at birth. In 1971 neo-natal death rates deaths within the first month of life were twice as high for the children of fathers in social class V as they were in social class I. Death rates for the post-neo-natal period from one month up to one year were nearly 5 times higher in social class V than in social class I à ¢Ã¢â€š ¬Ã‚ ¦ The first step towards remedial action is to put together what is already known about the problem à ¢Ã¢â€š ¬Ã‚ ¦ it is a major challenge for the next 10 or more years to try to narrow the gap in health standards between different social classes. Many cultures have different health and cultural beliefs such as in the Asian ethnic groups believe that the extended family have influence on individuals; the oldest male is the decision maker and spokesman. Stacy (1988) stated that various cultural social and economic factors all of which have their own roots in the eighteenth century Biomedical is one of the ways to understanding health and illness in the western cultures, but also being accepted not only by doctors but also by none professional. There is general agreement among contributors that there are a number of important characteristics Nettleton (1995.5) describes some examples these being Mid -body dualism which is accepting that the mind and the body can be treated with two different things, Mechanical metaphor looks at the theory of which that the body is a machine, Biomedical is described as reductionist in that there are tendency to reduce all explanations to the physical working of the body. All cultures have a known concept of physical health and illness, but most of what is recognized as medicine is a consequence of development in western society over the past three centuries. Premodern cultures, the family was the main institution coping with illness and disease. There have always been people who believe that you can be healed by different remedi es such as physical and magical in the non- western cultures throughout the world (Giddens 2001). The Bio-medical model there are three main theorys on why the bio-medical model of health is predicted. First disease is seen as a breakdown within the human body that diverts it from its normal state of being The germ theory of disease, second is the mind and body are able to be treated separately and the third being doctors who have been trained and are experts in treating illness and disease (Giddens 2001). Critics to this model say that the effectiveness of scientific medicine overrated. In spite of the prestige that modern medicine has acquired, improvement in overall health can be attributed far more too social and environmental changes than to medical skill. Effective sanitation, better nutrition and improved sewerage and hygiene were more influential particularly in reducing the rates of infant deaths and young people (Mc Keown 1979). Other critics like Ivan Illich (1976) states that modern medicine has done more harm than good.

The Impact of Prejudice in Harper Lees Novel, To Kill a Mockingbird Es

The Impact of Prejudice in Harper Lee's Novel, To Kill a Mockingbird The prejudice seen in the fictional novel To Kill a Mockingbird by Harper Lee corresponds with the real narrow-mindedness during this time period. A fair trial would be unlikely during this time period between a white and a black man. Tom Robinson was presumed guilty because of his race. Prejudice is â€Å"an adverse opinion or leaning formed without just grounds or before sufficient knowledge† (Merriam); according to Lystra Moore Richardson of Yale University: â€Å"prejudice†¦ was part of the very fiber of Southern life [during the Great Depression].† With these two pieces of information, it is derived that people formed judgments and opinions of a person without just grounds; most commonly, they based them on race. It is because of prejudice that a black man could not receive a fair trial in the South during the Great Depression. Many judges and most juries exhibited prejudice in the courtroom. The Scottsboro Trials held in Jackson County, Alabama were an excellent example of prejudice. During the Scottsboro trials, the prejudice of a judge is shown when Judge Hawkins â€Å"pronounce[d] the death sentence on [all] eight who had been tried† (First). He continued to show prejudice by setting the execution date for â€Å"the earliest date he was permitted to name under the law† (First). Because this was a display of prejudice, it can be assumed that in the event that the convicts were white, the penalty may have been lessened and possibly delayed longer than the minimum time allowed. The jury also showed signs of prejudice in the Scottsboro case. All twelve of the jurymen concluded a guilty verdict for the first trial – despite even medical evidence: â€Å"it was [J... ...at winning this trial due to the prejudice of the jury. The jury was all white and in a southern location during the Great Depression. Prejudice was part of their way of life. He was found guilty as charged based on circumstantial evidence. Works Cited First Scottsboro Trials, The. Hollace Ransdell. 1931. University of Missouri-Kansas City. 10 March 2002. Merriam-Webster OnLine. 10 March 2002. South in Literature, the. Lystra Moore Richardson. 2001. Yale Law School. 10 March 2002. Trials of â€Å"The Scottsboro Boys†, The. Douglas O. Linder. 1999. University of Missouri- Kansas City. 10 March 2002.

The Ancient Regime :: essays research papers

The Ancient Regime The Old Regime took place during the fifteen hundreds and are conflicted by the enlightenment in the middle seventeen hundreds. The Old Regime thoughts and ways are different politically and economically then the enlightenment world. The Old Regime thoughts are based upon God and the church. The people believed that God was the ruler of everything and God was what makes things happen and work. People of these times had no concepts of science or reason. People believed that things happened because God made them happen. If you had thoughts that were different than that you had to answer to the church and there could be serious penalties to pay. During the period of the Old Regime, there was no other governing other than the church, which caused serious conflicts for the monarchies of this time because there was a constant battle over the power of the people, and who was going to rule over them. The church had the entire rule and the kings of these times would have to discuss with and go through the churches before they could make any decisions. The reason that they had given so much power to the church was out of fear. The thrown was afraid of making God angry so they would do anything in their power to keep God and the church satisfied. One way of making sure God was happy was to give the power to the church, this included money or taxes that were collected. Women's role in society was hardly important to the people of these times. Women in this time were not thought about very highly. They were thought of and treated as property. Women had it hard in these times, because men were so intent on their superiority over the women. There were hardly any times that women were rulers. In the late fifteen hundreds a man named Francois Hotman wrote Francogallia which is his best known work. In this work he discusses women and how he thought of them. He implied that they were not fit to be rulers or even contribute to the thrown. He discusses some of his occurrences with women rulers and how they all seemed to demolish what they had been given, and every thing ended up in destruction including their thrown. Religion was a very serious subject in this time, since everything revolved around God and the church religion was the largest part of people's lives.

Gender Inequality Essay

The issue of gender inequality or discrimination has existed in the financial industry of the United States. This paper aims to present the existence of such practice in the financial world of some of the famous yet lawsuit-stricken Wall Street firms. In particular, a book written by Roth, which has studied and presented the many incidents of gender prejudices, will be critically analyzed. To make the public realize the need for such harmful organizational practice to be stopped is the ultimate goal of this paper. A Critical Analysis of â€Å"Selling Women Short: Gender Inequality on Wall Street† Many literary writings have presented gender inequalities in work settings. Each work has revealed to the public the many damaging implications of gender discrimination. These kinds of prejudices have been manifested in several forms, notable of which are the famous sexual harassment and unfair labor practice cases. Almost always in such lawsuits, the women employees of big business organizations always fall prey or are subjected to various gender-related unfair practices. Several factors are taken into consideration when gender biases occur in work places. While it is worthy to note that modern working women have slowly achieved a sense of work fairness based from their significant contributions in their respective industries, the ghost of the past sill haunts the society. These are evident with the unsettled labor cases having women as the aggrieved parties. These are but some of the main issues presented in many books. Despite the efforts, however, to clearly present the realities within an organization setting, the fact remains that there are still no appropriate responses which may address the issues concerning women employees. One of the many books which concretely depicted the said condition is the 2006 book of Louise Marie Roth entitled â€Å"Selling Women Short: Gender and Money on Wall Street. † In fact, a literary work such as the Roth book is a clear proof that gender inequalities, which beset powerful Wall Street companies almost two decades ago, have destructively affected contemporary work environments. This is because of the idea that only a few of high-profile gender discrimination cases are resolved in favor of the women victims while majority of these lawsuits are decided favoring the managements where the supposed injustices emanate or where the suspected male offenders acquired their influences. These celebrated criminal cases and the eventual out of court settlements have clearly indicated the previous existence of discrimination and continued practice of gender inequality in the professional environment. Despite the efforts of the Roth book to enlighten and rectify the perspective that women in Wall Street nonetheless have their fair share of success, the reality that women in work places are likely to be shortchanged or are â€Å"sold short† of their respective powers and potentials will never cease to exist. This situation will continue unless concrete actions and sincere efforts are made in order to alleviate, if not stop, gender discrimination in work places. â€Å"Selling Women Short,† an Overview As an educator, Roth presented the book in a manner of self-realization. The author learned how Wall Street companies, such as Smith Barney, Morgan Stanley and Merrill Lynch, all of Citigroup, have provided and continued hostile work settings for their women employees despite the existence of many legal limitations. Based from a methodology using research questions and aimed at achieving an investigative design, â€Å"Selling Women Short† matched the male and female employees of Wall Street firms during the period of 1990s and at time when the market and chances were rich. In an era where the work setting was supposedly advantageous to women workers, Roth discovered the many forms of gender discriminations which hampered the female workforce to progress. In short, using thorough study procedures, the authors as presented by her book examined sex inequality on Wall Street and realized that deceitful prejudice is the outcome of people’s ignorant inclinations and injustices which manipulate how they regard other employees and their respective performances (Roth, 2006). The book specifically identified the Wall Street’s practice of performance appraisal system as the apparent cause of gender discrimination (Roth, 2006, pp. 36-37). The book further presented the various manners in which women employees of the said Wall Street firms have attained their respective success. In particular, the triumphs of women working in the security businesses involved searching for an influential male adviser but in the process, ultimately prevent them from joining team efforts where their inputs matter most. The book concluded by manifesting that work and family concerns do not go hand in hand. This is because of the reality that family-related issues could be the most difficult hindrances to gender fairness on Wall Street due to the fact that women workers desire and ultimately have their respective families. Appealing Components The book is most notable for its comprehensive and clear focus on gender-related emphasis, particularly the degrading reality of discrimination against women which was introduced by the Wall Street work settings and which has continued to harm the modern work place. Stunned by an outbreak of celebrated gender or sex inequality cases more than two decades ago, it was expected from Wall Street to sanitize its industries and the activities of its workforce. Interestingly for â€Å"Selling Women Short,† it has thoroughly and powerfully reflected on how Wall Street’s financial companies have cleared continuing discriminatory lawsuits. Roth is to be acclaimed for this fearless ability to research on the particular cases of gender inequalities and eventually share to the readers the results of her study as well as the appalling yet actual situations of discrimination involving women employees of the firms located at the financial capital of the United States. It is also interesting to discover from the book that Wall Street, which is regarded to be a fortress of untainted or wholesome economics as well as supposedly compensating employees according to their accomplishments and assessing their jobs impartially, is in reality nothing but deceptions. It was both an enlightening and enjoyable discovery that Wall Street was amiss with its supposed intention to equally pay employees, regardless of gender but who have the same qualities and achievements. The comparison made by Roth about the work experiences of the people who started their jobs at various Wall Street firms in the later period of the 1990s was truly appealing. This is because the author was able to unearth that aside from the reality that women employees are paid at a standard of 29 percent less than their male colleagues, they are likewise pushed to less rewarding career options as well as were deprived of promotion and worthwhile customers (Roth, 2006). Aside from the mentioned interesting points, the book has remarkably exposed the devious gender inequality in the Wall Street structure. Roth is again to be praised for her explicit revelation of gender discrimination when she wrote on the unwitting prejudices of the members of the management, colleagues of the women employees and the manipulation of the customers on the performance assessments, task allocation, and eventually compensation (Roth, 2006, p. 62). Simply put, the book, through the words of Roth, has effectively presented how employees behind Wall Street companies have portrayed realistically damaging components such as their penchant to relate with those of similar sex and how they have a say to the system of gender discrimination. Ultimately, the author is to be credited with her proposals to limit the practice of all gender-related inequalities. Though the suggestions seem to fall short of being real, such attempt by Roth implied her earnest intention for the public to realize the harms of discrimination. Conclusion Despite the above mentioned interesting attributes of â€Å"Selling Women Short,† the book itself is unfortunately similarly short of its suggestions on how gender inequality could have been addressed, if not stopped, even from its start of existence. While Roth’s writing job was generally appealing and informative primarily because of her efforts to deal with the issue of gender discrimination, it may be in a way perceived that the public was shortchanged of more concrete solutions. Nonetheless, what Roth has ultimately achieved was for the book to eventually sink into the organizational set-up of Wall Street firms where it is aimed at influencing the people who build the practice of gender discrimination to finally put an end to such prejudice. Reference Roth, L. M (2006). Selling Women Short: Gender Inequality on Wall Street. Princeton, New Jersey: Princeton University Press.

Discussion-Reflections and Responses

What does Lynda Parry's comic strip suggest about children and drawing? What do they enjoy about it? Why might they suddenly stop drawing? What does Barry seem to be saying about the creative process In general? I believe that children love the Idea of drawing whatever Is on their mind. If something pops up, they could express themselves by drawing whatever It Is.Barry Is trying to say that children should draw no matter what happens. There may be times where they second guess homeless and that will have an effect on the final outcome. Children may suddenly stop drawing because they are being criticized by other students or even their teacher. Being criticized may bring them down and can have a negative feeling on them. By doing so, they will feel that art is not for them and not want to draw anymore. 2. What are the â€Å"two questions,† and how are they visualized throughout the comic strip?What does their appearance suggest about them? What is their connection to â€Å"goo d† drawings and â€Å"bad† drawings? What do you think the octopus-like creature is meant to suggest? What is the significance of the repeated phrase â€Å"don't know†? Two Questions is a comic strip about Lynda Barry and the art of cartons and drawing. This writer/artist had times of troubles that made her a better person. â€Å"Is it good,† â€Å"Does it suck,† were the two questions that were asked every time she had drawn something.Barry wanted to be a good artist, but she had her doubts about herself. She had to try and figure out the answers to her questions, but instead she shows objects and creatures that are trying to pull her down. For example, on page 66 there Is a picture of a creature that says â€Å"Man the torpedoes she's getting closer. † There are four different torpedoes that explain four different names: moron, genius, stupid, and brilliant. This signifies that she Is getting closer to the answer of these two questions. 3.C onsider â€Å"Two Questions† not as an Illustrated personal essay but as an amalgam of verbal and visual craft Intended as a unified creative process. Explain how Barry achieves this Integration of word, Image, and concept. How does she go about making drawing Inseparable from Its language? Barry achieves the Integration f everything by putting them all as one. Through word and Images a story comes about. She Illustrates what she Is felling and everything that Is on her mind. She sticks with one concept throughout the whole essay, which is drawing.The two word, image, and concept Barry came out with an meaningful essay that teaches a lesson. Peer Review What I learned from this paper is that kids like to think a lot and are also very creative when it comes drawing. I like how the author says that when she was younger she would Just make a few lines and the next thing you know she was drawing and she also says that every kid understands the concept behind that, it is something that doesn't not have to be taught to them they Just know how to draw.Kids will draw Just about anything monsters and even funny looking people. Brandon does a great Job of formulating his thoughts and answering the questions that were asked for this assignment. He referred to the text explicitly to give the reader an idea of what the â€Å"Two Questions† was about. He also mentioned the author's name at appropriate times and gave his own interpretation of the text and does a great Job of answering the questions required for this assignment.

A Report Into Consumer Behavioural Theory

Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line. A Report Into Consumer Behavioural Theory Creating a psychological struggle for customers as well as curing it can be vital to increase market share and customer satisfaction. * Overcoming pre-purchase alternatives to Benecol is a great challenge due to the highly saturated market the brand finds itself in, although this is not impossible as promotion of the products health benefits can lift it. * Consumers can be conditioned to relate to Benecol both consciously and unconsciously through various marketing and production techniques. Marketing strategies can be put in place which are directly or indirectly linked to the purchase or use of the product that gain short or long term boosts in sales or customer satisfaction such as sales promotions or school giveaways to promote health in children which improves brand reputation. * Taking advantage of every point of interaction between the product and the consumer can greatly increase the likelihood that a customer will become loyal to the brand and perhaps even aid the increase of market share. Introduction Consumer behavioural theory gives marketing departments the opportunity to gain a more effective understanding of the customers they have or wish to attain. The theories attached to this subject emotional, cognitive and psychological reaction to marketing and brand management. The following is a report on consumer behaviour related to the Benecol brand with the intention to gain a better organisational understanding of marketing theories and methods relevant to the specific brand. Due to the market segmentation of Benecol, the report largely aims to focus on consumer behaviour closely linked to health and food products, as well as applying more general consumer behavioural theory where relevant. As the relevant theories to consumer behaviour in the case of Benecol are outlined, recommendations will be made in order to aid the company in customer acquisition, retention and satisfaction. Motivation and Need Recognition In assembling this report it was understood that many theories of behavioural aspects of marketing are derived from an organisation’s awareness and understand of its target markets’ needs and desires and those who utilise this most effectively are often the most successful brands. For instance, Coca-Cola has no health benefits, therefore it is marketed as hedonistic product and the more its target market become increasingly health-conscious the more Coke will play on its slogan ‘enjoy’, whilst also increasing its market share in other ways, i. e. hrough the purchase of shares in drinks companies that promote health (Macalister Teather, 2010). The need or desire that is recognised by Benecol’s products is clearly the reduction of cholesterol, the motivation for this is increased health as well as Benecol’s ease of use. The motivation for buying a product that increases the health of the consumer is self-evident in many ways. Value Theory Many researchers have suggested that consumers are ‘value driven’ and find that the enjoyment of a product is balanced between what is given and what is received (Torben, 2005). In short, this theory argues the following factors are counted when a future purchase is considered: From this, it could be argued that Benecol’s price and quality are subjective to the customer as the benefits from use of said product are only noticeable long-term and the economic cost of the range are noticeably, although not unreasonably, higher than alternatives. However, the value the product gives to the consumer from a marketing perspective will be discussed in greater details through other behavioural theories as the above chart is too rudimentary to give explicit argument to Benecol’s potential without more exploration. Information Processing Something highly intrinsic to the product value of Benecol is the emphasis on being ‘the only range of foods to contain Plant Stanol Ester, a unique cholesterol lowering ingredient. ’ (Rasio Plc. , 2011). Getting this information to the public through advertising happens through the brand website, but on television the advertising is focused on basic prompts that will motivate the audience into believing in the benefits of using the product. One example is the latest UK advert which places stress on the convenience of the product with a line in fairly small print about the plant stanol ester underneath the visual of how easy it can be to help lower cholesterol. The information of stanols is considered secondary in marketing the convenience product and therefore is only likely absorbed by those already interested in the product or the advertising. Dissonance This theory is based on a consumer’s cognitive struggle where two beliefs that are reasoned to be true are not consistent. This process of a cognitive clash brings about a motivation to come to a positive conclusion where a psychological compromise can occur to bring an end to the inconsistency, therefore ending the dissonance (Torben, 2005). By advertising the negative effects rival products can have on a consumer’s health, Benecol creates a struggle within the consumer’s mind that whilst they enjoy their regular food and dairy products, they are damaging to their health by creating large amounts of cholesterol. Benecol is then introduced as an alternative to health-damaging products that bridges the psychological inconsistencies in the consumer’s mind by offering a products that helps prevent cholesterol whilst not taking enjoyment away from eating. By offering advertisement reinforced with clinically proven information, the customer is also limited in averting the dissonance caused by Benecol’s initial information about rival product. Benecol therefore markets by initiating dissonance and then promoting a solution to end the consumer’s self-conflict. Balance Theory and Modelling This motivational theory argues that ‘people desire cognitive consistency in their drive to achieve psychological balance in their thoughts, feelings and social relationships’ (Dacko, 2008). In relation to marketing, consumer can be attracted or put off of a product due to a linked influencer even if it is not directly linked to the product, also known as modelling. For example, a woman could be attracted to an anti-wrinkle cream if she sees it endorsed by Dame Helen Mirren because she is a fan of the actress’ work and beauty. Similarly, if an organisation were thinking of using Accenture, a deal could have been negatively affected due to the unrelated infidelities of Tiger Woods, had the latter not ceased to sponsor him when they did. The theory promoted by Benecol is the trifecta of a person balancing convenience, taste and health. Ergo, Benecol is promoted as a product that does not impede on the consumer’s convenience from daily routine in preparing food, manages to taste as good as unhealthy products whilst being a product that promotes good health. Although it has done in the past with Carol Vorderman, Benecol currently does not market its product using celebrity endorsement, something that its rivals, Activia and Actimel do in the UK. Although these products are not exactly the same as Benecol, they produce many products in the same market advertising similar benefits, such as yoghurts and mini-drinks that aid well-being. Pre-purchase Alternative Evaluation This theory bases its argument on the focus that a customer makes a cognitive and emotional decision on the alternatives to the product in question before a purchase is made. Through judging the price, quality and branding of the products in question cognitively, a consumer will then make their decision based on the positive or negative effects that the previous factors will have on their life. As Benecol is marketed as an alternative to unhealthy dairy staples such as yoghurts and spreads, it is undeniable that the market that Benecol is placed in is highly competitive. Benecol spread is nearly twice as expensive as similar products including own brand olive spreads that cost under half the price for twice the weight of product (Ocado, 2011). The following is a statement from international brand analysts Datamonitor in a report for the UK dairy industry: ‘From the consumer’s point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy prices raise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples’ diet and are unlikely to be completely replaced’ (Datamonitor, 2008). From this we see that Benecol has the challenge to promote the positive effects it can have on a consumer’s life rather than any economic benefits it may possess, unless it was marketed in a way that suggested it could save customers money in the long-term as a prevention of high spending due to ill-health. This however is playing on consumer fear and would not be recommended as a means of increasing customer acquisition, retention or satisfaction. Classical Conditioning This theory refers to an argument that consumers can be programmed into acting without being conscious of their conditioning. Through classical conditioning it is argued that by stimulating different emotional states in a consumer through the use of marketing, product placement, packaging or use, the consumer’s approach to the product becomes altered to act immediately with a certain approach to a product that is involuntary (East, Wright, Vanhuele, 2008). With Benecol, it could be argued that consumers are conditioned into both positive and negative emotional reactions through our marketing. The deep mint green logo surrounded by a heart blended with soft, sky blue backgrounds in our packaging and advertising is warming and few products in the same or similar markets share the same colour scheme so not only are we unique in our packaging so when customers do see similar colours, they are quickly linked back to Benecol which aids them to buy more. As mentioned in relation to other theories of consumer behaviour, fear plays a large part in motivating one to purchase an item which promotes health. Although as a company it would not be ethical to play on fear to boost sales, there is no denying the very real possibility that consumers are motivated to purchase goods when they are conditioned to understand that not doing so could lead them to health problems down the line.